Pinecone Public Relations
Communications and Public Relations for people with something worth saying:
Storytelling, media relations, communications and creative strategy for small businesses, artists, founders and community-minded people doing interesting things.
You have a dream, but do you know how to share it?
When you’re at a market, or on your socials, and someone asks “What do you do?” do you know what to say?
“I make handmade socks” you might say. “Cool…” and you lose a sale because you didn’t know how to translate your passion into a sale.
That’s what Pinecone can help with! Digging into the “why” you do what you do, sharing the stories behind it. Maybe you started for family. Maybe you needed something that wasn’t available on the market. Maybe it started as a hobby but kept you sane during darker times.
Sharing your story, building connections and community around your dream, is what Pinecone is here for.
What Pinecone offers:
PR & Media Relations
Finding the part of your story that will make someone else care, and then shaping it into something a journalist, publication or audience will want to hear.
Storytelling & Content
Taking what you know and what you care about and helping turn it into a story that feels true to you and gives your audience a reason to connect.
Communications Strategy
Figuring out what you want to say, what you are passionate about, and organizing it, structuring it, for your audience. Growing it.
Social Media & Branding
Showing the people, personality and stories behind what you do, so your audience gets more than information and they get a reason to feel connected to you.
Launches & Special Projects
Helping you find the story behind a new idea, event, product or project, and building the communication around what will make people curious enough to pay attention.
Our Packages
No two stories or communications needs are the same. Pricing is based on the scope and support you need, so let’s start with a conversation!
*Starting at $90/hour:
Social media posts
Content ideas
Media pitches
Press releases
Communications advice
Messaging
Brainstorming
Reviewing existing communications
Website copy
Social media audits
Strategy sessions
Last-minute support
Flexible PR Support
Communications Foundation beginning at $750/project
A Communications Guide to help structure and organize how a business is perceived.
Brand/story positioning
Key messages
Audience identification
Communications goals
Tone of voice
Communications channels
Content pillars
Recommendations
Foundation PR Support
Content Foundation starting at $600/project
For more consistent external communications.
Content pillars
Content themes
30-day content calendar
Post ideas
Story ideas
Caption direction
Suggested campaigns
Engagement opportunities
Full PR & Communications Launch Package from $1000/project
For an individual or business who has a dream to share, but can’t quite find the words
Communications strategy
Key messaging
Media list/research
Media pitch
News release
Social content
Launch timeline
Outreach recommendations
*From $1500/month:
Monthly communications planning
Social media/content support
Content creation
Media relations
Story development
Campaign support
Communications advice
Editing and messaging
Monthly strategy check-in
Ongoing PR Support
Let's Keep in Touch
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